Pyramid Bowling

Brand Strategy










Project Brief


       Pyramid is an American Bowling equipment brand and distributor. Under Bowlingball.com, Pyramid strives to specialize in affordable bowling balls, shoes, bags, and other accessories for all levels of bowling.

        In this case Study, I wanted to transform Pyramid’s branding strategy. Transform Pyramid to a more flexible, graphic, and approachable bowling brand. 







The idea for the logo text was to feel sort of “in your face”. The previous text used for the previous Pyramid Logo felt uninspired and almost outdated. Using this new lettering (Avenir Next Condensed Bold), the logo looks and feels big, bold, and mysterious.