Client

Pyramid Bowling

Disciplines

Branding, Logo Design,
UI Design, Packaging Design

Role

Graphic Designer

Software(s)

Adobe Creative Suite, Figma

Description

Pyramid is an American Bowling equipment brand and distributor. Under Bowlingball.com, Pyramid strives to specialize in affordable bowling balls, shoes, bags, and other accessories for all levels of bowling.

In this case Study, I wanted to rethink Pyramid’s approach to branding. Provide a little more of a post-modern theme to its inspiration of classic Alien/Sci-Fi films and conspiracy culture.

The idea for the logo text was to feel sort of “in your face”. The previous text used for the previous Pyramid Logo felt uninspired and almost outdated. Using this new lettering (Avenir Next Condensed Bold), the logo looks and feels big, bold, and mysterious.

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