gabriel arlanzaworks




colony house: the good ones

Branding // Packaging Design // Art Direction



    Colony House is a Franklin, Tennessee based indie rock band formed in 2009 by brothers Caleb and Will Chapman (sons of Christian artist Stephen Curtis Chapman), along with Parke Cotrell and Scott Mills. Since their debut in 2014 with When I was younger, they have been considered an influential staple within the indie alternative rock scene.        
     
    The main focus of this case study is the creation of a logo and the four emblems, each of which represents each member of Colony House. The emblems would play into practice within a greatest hits album, all of which will push the band’s visual representation and appeal for new fans.
















The Four Keys


A redesign of their original three keys logo, the new keywheel logo utilizes four keys for all four members. Furthermore, allows the versitality of the mark into branding play, in this case; emblems.










Emblems


Emblems are an important Branding deliverable for Colony House’s branding, which represents each band member’s visual persona and traits.

       This idea was inspired by Led Zeppelin’s Led Zeppelin IV and Sonic Youth’s Daydream Nation, in which all band members were designed an emblem that represented themselves by visual and personality.











Caleb Chapman “Guidance”


Parke Cottrell “Wisdom”

Will Chapman “Passion”



Scott Mills “Hope”




The Final Album Artwork


The Final cover-artwork in detail; depicts a pair of golden tomatoes, as they are floating on a jacket in shallow water. Encompassing the themes of searching for hope, guidance, and breakaway from loss, all of which reflect the music in the chosen discography for the album.

        Each element of the cover are references to some of Colony House’s past work such as Bad Tomatoes, When I was Younger, Leave What’s Lost Behind, & The Cannonballers.





Vinyl Release


Front
Gatefold
Back
Side A // Side C
Side B // Side D
Side A/B Insert Front
Side A/B Insert Back
Side C/D Insert Front
Side C/D Insert Back



CD (Compact Disc) Release

Front
Disc
Back
Insert Front
Insert Back



Additional Visual Representations

Cassette Tape
Spotify
T-shirt














Spotify Playlist





















Images Source(s)


-full band image used on gatefold and foldable poster
https://www.redlightmanagement.com/artists/colony-house/
-image of Caleb Chapman
https://concord.com/publishing-roster/caleb-chapman/
-image of parke cottrell
https://www.discogs.com/artist/7714745-Parke-Cottrell
-image of will chapman
https://www.instagram.com/p/Cjsx8Ejrzbt/?img_index=1
-image of scott mills
https://thekennel.se/scott-mills
-photograph on t-shirt mockup
http://www.colonyhousemusic.com/tour










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