GABRIEL ARLANZA
Case Studies > COLONY HOUSE: THE/GOOD/ONESDesigning a greatest hits album and a rebranding for one of the most underrated indie rock acts of the 21st century.

Status: Unofficial


CLIENTColony House
DISCIPLINESPackaging, Poster Design, 
Logo Design 
 ROLEGraphic Designer, Product Designer, Brand Designer
SOFTWARE(S)Figma, Adobe 
(Illustrator, Photoshop)



DESCRIPTIONColony House is a Franklin, Tennessee based indie rock band formed in 2009 by brothers Caleb and Will Chapman, along with Parke Cotrell and Scott Mills. Their debut album When I Was Younger released in 2014 and peaked at #154 on the Billboard 200 chart. With their handful of indie hits that include Sillouettes, You Know It, and Cannonballers have cement Colony House and an underrated gem within the indie rock scene.OBJECTIVECreation and compile of a Greatest Hits album from their 2014 to 2023 discography. Their albums include When I was Younger, Only the Lonely, Looking for Some Light, and The Cannonballers.  In addition, a full rebranding of the band itself, with a logo redesign and emblems for each of the four members. Other deliverables will be a CD version, Cassette Tape, and other visual identities. All colors and designs should represent the band’s Contemporary-Christian influenced garage rock style, as well as their overally themes hope, lost, guidance, healing, and moving forward.  











“KEYWHEEL” LOGO


A redesign of their original three keys logo, the new keywheel logo utilizes four keys for all four members. In addition, the use of emblems in the new logo within its each key’s rings is perfect for any additional packaging.














EMBLEMS


Each band member is represented by an emblem 
(or symbol) that fits each member’s persona and traits. 

This idea was inspired by Led Zeppelin’s Led Zeppelin IV and Sonic Youth’s Daydream Nation, in which all band members were designed an emblem that represented each other.


CALEB CHAPMAN “GUIDANCE”
Caleb uses an appropriated the Sun Cross as his emblem, a prehistoric symbol in which reflects Caleb’s search and strive for light, faith, spiritual guidance, and leadership.PARKE COTTRELL “WISDOM”Parke uses a design that was originally inspired by Parke’s Moustache, but the symbol as a whole takes on Parke’s wisdom and independent personality. WILL CHAPMAN “PASSION”Will’s emblem ressembles a droplet with a heart illustration. Which inspired by Will’s zodiac Aquarius, the symbol is a strong reflection of Will’s passion and of a risk-taker.SCOTT MILLS “HOPE”Scott’s emblem is an alternative illustration of an infinity symbol. 
His symbol stands for his eternal 
and strive for limitless hope 
and possibilities. 








ALBUM ARTWORK







BACKGROUND

The cover-artwork depicts a pair of Golden Tomatoes, as they are somewhat floating on a denim jacket in shallow water. 

Each element of the artwork are a reference to some of Colony House’s past projects. 
-The tomatoes were a reference to the band’s EP Bad Tomatoes. 
-The denim jacket is a reference to the albums When I was Younger and
Leave What’s Lost Behind. 
-The Water texture is a reference to the album The Cannonballers.




VINYL LP







COMPACT DISC (CD) 









OTHER VISUAL REPRESENTATIONS










REFLECTION


To be a fan of them for some time now, I really hope that this album and design would bring more fans to Colony House than usual. Furthermore, I also hope that the memebers of Colony House would someday hopefully see my designs and probably consider me into designing for them in the future. It would not only be my dream as a designer in the music industry, but work with musicians that I have so much respect for and related to in terms of their creative passions. This project as a whole has been one of my most passionate designs ever, and I really hope I get to do more.








SPOTIFY PLAYLIST


The album is compiled into a full public playlist on spotify.
Go check it out from the link above!







RESPONSE


On May 2, 2025, I decided to send a long appreciation letter with this 
Case Study attached to it through the band’s instagram page. Later that night, Caleb Chapman, the lead singer of Colony House, responded with a personal message. The message is reads as follows:

“Hey Gabe!

Just checked this out. It’s unbelievable! Sooo good. Thanks for caring so much it means more than you know that people like you are paying attention :) You are very talented and have a bright future ahead of you! Keep up the good work :)

•  Caleb”










CITATIONS










GABRIELARLANZA
Powered by Cargo.site