gabriel arlanza
Case Studies > Colony House: The/Good/Ones



Client


Colony House


Disciplines


Packaging, Poster Design,
Logo Design 


Role


Graphic Designer, Product Designer, Brand Designer


Software(s)


Figma, Adobe
(Illustrator, Photoshop)




Description

       Colony House is a Franklin, Tennessee based indie rock band formed in 2009 by brothers Caleb and Will Chapman, along with Parke Cotrell and Scott Mills. Since their debut in 2014 with When I was younger, they have been considered an influential staple within the indie rock scene.

This Case Study is the creation of a Greatest Hits album from 2014 to now.  In addition, a full rebranding of the band itself, with a logo redesign and emblems for each of the four members. Other deliverables will be a CD version, Cassette Tape, and other visual identities. All colors and designs should represent the band’s Contemporary-Christian influenced garage rock style, as well as their overally themes hope, lost, guidance, healing, and moving forward.  









Updated Keywheel


        A redesign of their original three keys logo, the new keywheel logo utilizes four keys for all four members. In addition, the use of emblems in the new logo within its each key’s rings is perfect for additional packaging.











Emblems


        Each band member is represented by an emblem 
(or symbol) that fits each member’s persona and traits. 

        This idea was inspired by Led Zeppelin’s Led Zeppelin IV and Sonic Youth’s Daydream Nation, in which all band members were designed an emblem that represented themselves visually and persona.

Caleb Chapman “Guidance”

Parke Cottrell “Wisdom”

Will Chapman “Passion”

Scott Mills “Hope”







Final Album Artwork


        The cover-artwork depicts a pair of Golden Tomatoes, as they are floating on a  jacket in shallow water. 

        Each element of the cover are references to some of Colony House’s past projects. 

-Tomatoes: Bad Tomatoes. 
-The  jacket:When I was Younger and Leave What’s Lost Behind. 
-Shallow water: The Cannonballers.










Vinyl LP






Compact Disc (CD) 









More Visual Representations












Spotify Playlist


The album is compiled into a full public playlist on spotify.
Go check it out from the link above!







Response


        On May 2, 2025, I decided to sent a long appreciation text with this 
Case Study attached to it through the band’s instagram page. Later that night, Caleb Chapman, the lead singer of Colony House, responded with a personal message. The message is reads as follows:

“Hey Gabe!

Just checked this out. It’s unbelievable! Sooo good. Thanks for caring so much it means more than you know that people like you are paying attention :) You are very talented and have a bright future ahead of you! Keep up the good work :)

•  Caleb”








Images Source(s)










gabee.arlanzaa@gmail.com

 


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