gabriel arlanzaworks




john politics presidential campaign 

Marketing Design // Campaign Design



    Basesd on the viral internet  memes, I wanted to bring John Politics (Glen Powell) to life with his own presidential political campaign and identity, while also sneaking in a few comedic and familiar references from other viral internet memes.

























Fonts




   Much inspiration for the fonts were a satire of the 1980s era of masculinity, Wall Street, and Yuppie culture. Forwarding that with a modern mark that feels both vintage and class, without using the exact fonts from that time.


Early Refineries



Mark on Grid Scale
















Source


   Information and Images by Zach Baron, with photos by Bobby Doherty, & published by GQ Magazine, Sept. 2025. 
Link to article

    (Disclaimer) All my projects and case studies are 100% intended for personal and non-commerical use. I do not and have no intent to take ownership to any photos or information used in my projects including this one. 








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