northwest airlines
Branding
Northwest Airlines was a major U.S. commerical airline founded in 1926, originally serving mail routes before expanding into passenger travel across the globe. Headquartered in Minnesota, it was one of the world’s largest international airlines before merging with Delta Airlines in 2010. This case study is an answer to the question(s) of “what if Northwest Airlines was still around today? What would it look like? How can we tribute a beloved airlines of its classic days to a much modern and contempory world of aviation?
One of the biggest issues I personally had with the primary mark was how much less clarity it had, as the triangle in my opinion didn’t give much cleverness to the “Northwest” direction it was supposedly pointing.
For the wordmark, I used avenir black as the primary logo font. Though, I designed the “NW” marks separately, so they could work together as a separate wordmark.