April 17, 2025
CLIENTIt’s All Good Bro
The brand is aimed to bring community and positivty within not just the Filipino-American community, but to everyone.
Design a brand that’s meant strictly on positivity. The brand should be using as much minimalistic colors as possible.
While that, the brand is easily expandable and flexible for a multitude of artistic and graphic styles that fit the modern of idea of streetwear clothing.
BUILDING THE BRAND
I like to call it a “peace wave” hand signal, as it was inspired by how I would normally to greet people or say goodbye by telling them to either “have a good day” or “see you later”.
In my past couple trips to the Phillippines, I often learned that the people (especially in my family’s province in Olongapo, tend to be very forgiving and always prioritize community, especially in small situations like a traffic incident or any civil issues. I was really taken by that kind of attitude, and I thought it would be really nice to bring that tradition to my home in America with all kinds of people, especially with all the current politics occuring.
In my past couple trips to the Phillippines, I often learned that the people (especially in my family’s province in Olongapo, tend to be very forgiving and always prioritize community, especially in small situations like a traffic incident or any civil issues. I was really taken by that kind of attitude, and I thought it would be really nice to bring that tradition to my home in America with all kinds of people, especially with all the current politics occuring.
NEGATIVE & POSITIVE
Rather thaN white and black, the idea is that each colors are represented by as positive and negative mirror colors.
NEGATIVE
POSITIVE
THE FILIPINO CLOTHING BRAND
FOR ANYONE
As mentioned before, the plan was to make a Filipino clothing brand, but I don’t want to make it “just for Filipinos”. Since most of us Filipinos have a much wider appreciation for all people, especially in the United States, I wanted to make designs for both Tagalog and English to stay open to the message and most people can understand it.
EPHESIANS 4: 2-3
“Be completely humble and gentle; be patient, bearing with one another in love. Make every effort to keep the unity of the Spirit through the bond of peace.”
BUSINESS CARDS
INSTAGRAM TRAILER
REFLECTION
It has always been my dream as a designer to build a clothing brand. I’m finally glad to say that I did. I really hope that people see others wearing brand spread positivty, peace, and community with others. With all that’s been going on in terms of politics and division, this brand would hope to bring a little light of positivity to the world.
FUTURE
The first products in the store currently will be of wave #1 release. In the future, there will hopefully be new designs and new releases. Most specifically planned, there will be a Wave 2 & 3 coming later this year. All in all, each year will have new releases of 3 waves.
Shop wave #1 today and spread the message!